Career Information: Degree in Public Relations or Advertising

In today’s digital, communication-based society, public relations and advertising are solid career choices. With diverse and numerous applications and flexible approaches to obtaining the education required, the field is booming and only looks to grow further in the coming years. Let’s take a look at what lies in store for those pursuing a graduate degree in public relations or advertising, and what they have to look forward to with a degree in hand.

The Basics

People considering a career in either advertising or public relations should be those who consider theContent

Career Information: Degree in Public Relations or Advertising

In today’s digital, communication-based society, public relations and advertising are solid career choices. With diverse and numerous applications and flexible approaches to obtaining the education required, the field is booming and only looks to grow further in the coming years. Let’s take a look at what lies in store for those pursuing a graduate degree in public relations or advertising, and what they have to look forward to with a degree in hand.

The Basics

People considering a career in either advertising or public relations should be those who consider themselves personable, enjoy interreacting both directly and indirectly with others, like a challenge and can accept and process feedback to provide others with goods and services they enjoy.  A talent for talk is essential for professionals who will influence the future of the companies they work for by getting products into consumers’ hands and keeping customers happy.

Beyond the degrees necessary to land careers in the fields of public relations and advertising, prospective professionals should also hone skills in writing and communications, and garner as much on-site training or on-the-job experience as they are able to during their preparative years. This will lend them an advantage over other new graduates in the job market once they secure their degrees.

Education Essentials

While a bachelors degree or even a high school diploma can provide the education and training for entry-level positions in media outlets, advertising agencies or public relations organizations, obtaining a graduate degree in public relations or advertising will secure more lucrative job possibilities. One benefit that modern students have in the pursuit of these degrees is that many schools – both public and private – now offer online education options.

Career Options and Outlook

Three common job options for those with degrees in either public relations or advertising include:

Advertising Sales Agents – Professionals who are employed by newspapers, magazines, media outlets or advertising firms, these people work to secure contracts from companies to allow advertising for their clients in the company’s venue, publication or other platform.

Public Relations Specialists – These specialists work in both the public and private sector, employed by both agencies and individuals of the corporate, government and nonprofit categories to create positive public perception of products, practices and policies.

Advertising Managers – These high-level professionals oversee the work of other advertising specialists at media firms, advertising firms and elsewhere.

All three of these career options offer solid potential for upward mobility and livable wages for degree holders. The median salaries for the most common jobs in these fields range from approximately $48,000 – $98,000 annually, with advertising managers bringing in the most on average. Projected job growth for both advertising managers and public relations specialists are steady, with the former nearing a ten percent rate of projected growth in the next ten years. Advertising sales agents face a small but notable decline in growth, but these professionals and their skills are far from becoming obsolete. In a world where moving products into the hands of consumers – and creating satisfaction in the users of these products – is still king, it’s unlikely that these careers will lose their luster anytime soon.

mselves personable, enjoy interreacting both directly and indirectly with others, like a challenge and can accept and process feedback to provide others with goods and services they enjoy.  A talent for talk is essential for professionals who will influence the future of the companies they work for by getting products into consumers’ hands and keeping customers happy.

Beyond the degrees necessary to land careers in the fields of public relations and advertising, prospective professionals should also hone skills in writing and communications, and garner as much on-site training or on-the-job experience as they are able to during their preparative years. This will lend them an advantage over other new graduates in the job market once they secure their degrees.

Education Essentials

While a bachelors degree or even a high school diploma can provide the education and training for entry-level positions in media outlets, advertising agencies or public relations organizations, obtaining a graduate degree in public relations or advertising will secure more lucrative job possibilities. One benefit that modern students have in the pursuit of these degrees is that many schools – both public and private – now offer online education options.

Career Options and Outlook

Three common job options for those with degrees in either public relations or advertising include:

  • Advertising Sales Agents – Professionals who are employed by newspapers, magazines, media outlets or advertising firms, these people work to secure contracts from companies to allow advertising for their clients in the company’s venue, publication or other platform.
  • Public Relations Specialists – These specialists work in both the public and private sector, employed by both agencies and individuals of the corporate, government and nonprofit categories to create positive public perception of products, practices and policies.
  • Advertising Managers – These high-level professionals oversee the work of other advertising specialists at media firms, advertising firms and elsewhere.

All three of these career options offer solid potential for upward mobility and livable wages for degree holders. The median salaries for the most common jobs in these fields range from approximately $48,000 – $98,000 annually, with advertising managers bringing in the most on average. Projected job growth for both advertising managers and public relations specialists are steady, with the former nearing a ten percent rate of projected growth in the next ten years. Advertising sales agents face a small but notable decline in growth, but these professionals and their skills are far from becoming obsolete. In a world where moving products into the hands of consumers – and creating satisfaction in the users of these products – is still king, it’s unlikely that these careers will lose their luster anytime soon.

Career Information: Degree in Public Relations or Advertising

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